As said, blogs still often serve as the hubs of content as a social object and of content marketing as a strategic activity. They consist of several steps to take and some tips. It depends as usual. Discover some facts, dozens of reasons why corporate blogs matter and the place and role of corporate blogs in the social landscape. Needless to say that blogs also play an essential role in the digital content marketing strategy of several organizations.
Digital transformation Industry 4. Sign in. Forgot your password? Just like real estate, your blogging business is a digital asset that builds value over time. How to Build a Blogging Business I launched my blog in and scaled it to a 7-figure business in under 2 years. A detailed guide to help you get started. My best free articles and tutorials on blogging. My blog income reports showing how I make money. How to outsource and scale a blogging business.
Links to our online communities. My favorite tools for affiliate marketers. Link Building 2. For example, the functional level of a telecom company like Vodafone might be a district or even a store. At this level of strategic planning, general strategic goals are reduced to concrete strategic measures. Only organizations big enough to have multiple business units should be concerned with a business strategic plan. It inserts the first dose of reality and challenges the corporate strategy from the context of the capacity and the needs of the business units.
To move from corporate planning to business planning is to take a step from the abstract plane towards the concrete reality.
While there is a hierarchical order, each level of decision making involves two-way influence. Take, for example, a manufacturing business. Which will in turn be impacted by the productive capabilities of the functional strata such as capital and personnel. Understanding how the three strategy levels communicate helps you build a solid strategic plan. The benefits of a well defined corporate strategy for an organization increase as the organization scales. However, as the needs of an organization grow, it becomes increasingly necessary to attack the strategic planning process in a manner that reflects the complexity of that organization.
In the end though, corporate strategy benefits any organization, regardless of scale. Without differentiation between the abstract needs and goals of an organization which is evident at a corporate strategic level, and the core competencies and resources which business and functional units can utilize to realize these goals, it is difficult to develop and grow a business.
It increases the understanding of your organization. In a dynamic world, organizations need to keep pace with changes as they happen - by continually defining corporate strategy and strategic goals in relation to opportunities or threats as they present themselves, corporate strategy allows us to perform optimally.
It motivates your employees. Without clearly defined strategies at a corporate level, business and functional level units will perform sub-optimally. The abstract level of decision making that is only possible at the corporate level will translate to better results at other decision-making levels, and help employees to feel that their organization has a clear direction and purpose.
In response to the needs and the environment of a business, your corporate strategy must reflect an optimal approach to these variables. Growth strategies are strategies designed to grow a business in a given way. Growth strategies might include entering new markets, increasing or diversifying existing ones, or using forward or backward integration to take advantage of economies of scale.
Stability strategies are designed to consolidate an organization's current position, with an eye towards creating a strategic environment that will provide greater flexibility for the future employment of growth or retrenchment strategies. Stability strategies are more conservative strategies, focused on preserving profit, reducing costs, and investigating future strategic possibilities.
Retrenchment strategies are a response to unprofitable or damaging elements of a business or organization. These might include the elimination or sale of unprofitable assets or product lines. There are a number of different models which can be applied to the strategic planning process, each with their own merits.
The key here is that their blog content is valuable — it isn't enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience worthwhile, high-quality content — all while building your business's reputation as an industry thought-leader and expert?
Before we review the steps to your blog marketing strategy, let's take a look at how to start a successful blog. We'll also include examples of successful blog sites to illustrate some of these steps. The first part of developing your blogging strategy is to clearly define your blog's topic and purpose. Your blog topic should be broad enough so you can write hundreds of articles about it but also specific enough to relate to your business niche and area s of expertise.
You should be able to answer that question in one, straightforward, defining statement. Document your blog's purpose to you can refer to it as you grow and your business evolves.
Each blog focuses on its respective industry and relates the content back to the appropriate HubSpot product. A domain name , also known as the root domain, is the text in a URL that identifies your website — and, therefore, your business — for a web browser.
For example, HubSpot's domain name is hubspot. Subdomains are part of your root domain — they appear before the domain in your URL like this: blog. Subdomains are helpful for organizing a lot of content, including multiple content types. If you have a large blog operation, this structure can help you over time. However, it does pass less authority from your root domain in the short-term. Subdirectories are divisions of your domain that live on your website, but represent specific pages on your website.
For example, a subdirectory that'd take visitors to a specific blog post on a website would look something like this: hubspot.
Subdirectories often pass more authority from your root domain and subdomain. However, they can make it hard to scale your content strategy over time since you need more subdirectories to organize your content properly and protect your user experience UX. Subdirectories can also represent certain types of content within a subdomain.
For example, blog. The option you choose for your blog has the potential to impact your organic ranking, which is why it's important to choose wisely. Next, you'll need to pick a host for your business's blog.
The simplest way to host your blog is through the same software on which your website is run. For example, HubSpot users can employ HubSpot CMS and access their website creation and management tools alongside their blogging tools — all from a central location. Another common way to host your business's blog is through WordPress — compare HubSpot vs. Wordpress here. Other popular options include Wix , Bluehost , and Squarespace.
Design your blog in a way that entices your readers to regularly read and hopefully, share your content. Your blog should be inviting and on-brand. It should be well-organized, clean, and easy to navigate. Within seconds of visiting your blog, readers should know it's published by your company. To do this, choose a theme that's consistent across your blog properties and articles. Depending on the host you choose for your blog, you'll likely have several theme options that are both free and paid.
For example, HubSpot offers a marketplace of free and paid blog template options. Templates help you easily customize and edit your blog template to tailor it to your business. The Help Scout blog is a wonderful example of beautiful blog design. Its minimalist design limits the use of copy and embraces negative space by promoting the latest posts with gorgeous feature images.
The blog is aligned with the Help Scout brand and promotes readability and easy navigation. Now it's time to think about who's writing, running, and managing your blog. Ask yourself or your team : Who's accountable for each role within your blog strategy? We've put together a list of some examples of the roles you need to fill to effectively implement a blogging strategy.
Depending on your resources and the size of your marketing team, you may find one person holds responsibility for multiple roles. You'll also want to determine what the ideal blog post looks like for your publication.
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